About Herbie:

A campaign in support of environmental awareness.

 

Herbie ask that Individuals who  care about the quality of our eco system, help  promote a better environment by simply asking others to pitch in.

Get involved. Help us spread the message:

Help Earth Retain / Better It's Environment

We Welcome You To Share An
Adventure For Better Environment

When we think of  risk,  change and adventure, the name of  Shel Horowitz,   (founder of the Ethics Pledge and award-winning author of Principled Profit: Marketing That Puts People First) comes to mind.

Shel Horowitz states that Businesses are more likely to succeed when they base themselves in ethics—in honesty, integrity, and quality.

Amazing things can happen when all stakeholders (employees, customers, suppliers, neighborhood residents, even competitors) become your active champions says Shel Horowitz,

-but that only happens if your business specifically empowers each of these groups and addresses their different needs and desires.

Line employees, managers, and even CEOs need support to show that ethical principles will help their businesses succeed, and that they won't be penalized by the marketplace for taking an ethical stand

Society changes when enough people decide that something is seriously wrong...
and when they feel empowered to do something about it.

 In my own lifetime says  Shel Horowitz ,  we've seen critical masses arise and succeed, over and over.

 - For example Blacks and whites joined together to desegregate the southern United States

- People's movements tore down the Berlin Wall and the entire network of totalitarian Soviet governments

 - South Africa peacefully threw off the shackles of apartheid and freed Nelson Mandela from prison to be its first democratically elected President

 


All of these struggles started with a few people, but spiraled outward to become an unstoppable movement for justice once enough people started to believe and to act.

 Ordinary people in Montgomery, in Gdansk, in Soweto, in so many other places, decided that things had to change—and they changed!

 Now, after years of corporate scandals, it's time to say, as those ordinary people did before us, that things have to change.

 Shel Horowitz is indeed a major player on target to help create change.  And you can be too!

Simply make the decision  to move forward today and:

  Help Earth Retain / Better It's Environment

Never doubt that a small group
of thoughtful committed citizens can change the world;
Indeed it's the only thing that ever has

- - Margaret Mead

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